Last Updated: April 10.2025
This Privacy Policy describes how Suunto USA, Inc. ("we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from Suunto USA (the “Site”) or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
In this Privacy Policy, the terms "personal information" and "personal data" are used interchangeably and refer to information relating to an identified or identifiable natural person. Under applicable U.S. laws, "personal information" is defined as information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
1.Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date and take any other steps required by applicable law.
2.How We Collect Your Personal Information
To provide the Services, we collect personal information about you from a variety of sources, as set out below. The categories and specific information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
a)What Personal Information We Collect
The types of personal information we obtain about you depends on how you interact with our Site and use our Services. The following sections describe the categories and specific types of personal information we collect.
i.Information We Collect Directly from You
Information that you directly submit to us through our Services include:
· Contact details including your name, address, phone number, and email address.
· Order information including items purchased, shipping address, payment information (credit card number excluded), items purchased.
· Account information including your name, username, password, birthdate, language preference, country/region code, precise or approximate geographic location (e.g. movement tracking), time zone, profile photo or picture, name and contact information of the guardian of a child (if consent of the guardian is required by the applicable laws).
· Customer support information including the information you choose to include in communications with us, such as customer inquiry, customer satisfaction survey data, complaints; chat logs and support tickets and customer service call recordings, other messages, and other content you send when you communicate with us.
Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
ii.Information We Collect Automatially
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information (device model) , browser information (unique browser identifier, browser type, operating system, system settings), information about your network connection, your IP address and other information regarding your interaction with the Services (including page view histories, clickstream data, purchase history, activity preferences, advertisement interaction data), pages visited by users on our website.
iii.Information We Obtain from Third Parties
We may obtain information about you from third parties, including from business partners, vendors and service providers who may collect information on our behalf, such as:
· Third-party account login, including Facebook, Apple and Google, from whom we may collect your username, profile picture, gender, langage preferences, email address (real email address or apple private replay email address), phone number(with your authorizations), and lists of friends (with your authorizations).
· Our payment service providers, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
· Dealers, from whom we may collect customer information, including email address, name, order history and phone numbers.
· When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy.
3.How We Use Your Personal Information
· Providing the Services to you, and fulfilling our contracts with you. We use your personal information to provide you with the Services in order to perform our contract with you, including to set up and manage your account, process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and other features and functionalities related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information as set forth in its Privacy Policy and Consumer Privacy Policy.
· Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, phone, text message, or push notifaction, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
· Communicating with You. We use your personal information to provide you with customer support.
· Service Improvement. We use your personal information to analyze and optimize customer experience and improve Service.
4.Cookies
Like many websites, we use Cookies on our Site. As the technological infrastructure supporting our website, Shopify deploys various cookies essential for the proper functioning of fundamental features, including but not limited to shopping cart functionality, checkout processes, and user session management.
In addition to cookies provided by the Shopify platform, we implement supplementary cookies to enhance website functionality, analyze user behavior, and deliver personalized experiences. For detailed information regarding all cookies utilized on our website, please refer to our cookies policy.
Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.
PLEASE BE ADVISED that notwithstanding any "Do Not Track" signals enabled in your browser settings, our website does not respond to or honor such signals. In the event you wish to restrict tracking activities, you are required to implement alternative privacy protection measures, including but not limited to manually configuring your browser's cookie settings or utilizing privacy protection tools. For comprehensive guidance on cookie management methodologies, you may access http://www.allaboutdnt.com/.
5.How We Share Your Personal Information
In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances may include:
· To vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
· To business and marketing partners to provide services and advertising to you, solely for the purposes specified in our agreements with such partners.Our business and marketing partners will use your information in accordance with their own privacy policies.
· When you direct or request us to disclose certain information to third parties, or when you otherwise consent to disclose, such as to ship you products or through your use of social media widgets or login integrations.
· With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
· In connection with a business transaction such as a merger , acquisition, or sale of assets.
· To comply with any applicable legal obligations, including to respond to subpoenas, court orders, search warrants, and similar legal requests.
· To enforce the Terms.
· To protect or defend the Services, our rights, and the rights of our users or others.
Type of personal information disclosed that may be considered “sale” (as defined under applicable privacy law) include hased email address, hashed phone number, user browsing activity information, user interaction information.
6.Categories of third parties to whom personal information was disclosed that may be consider “sale” (as defined under applicable privacy law) include social media networks and advertising partners.
7.Third Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
8.Minor's Data
We do not knowingly or intentionally collect personal information from individuals below the age of majority in their respective jurisdictions. Our Services are not directed to minors and we do not encourage individuals under the applicable age of majority to use our Services.
If you believe we have collected personal information from an individual below the age of majority in their jurisdiction without parental/guardian consent, or if you are the parent or guardian of such an individual and wish to have their information removed, please contact us through the email address or physical address provided in the “Contact Us” section. Upon notification, we will promptly investigate the matter and take appropriate steps to delete any such personal information.
9.Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
10.Your Rights
You are able to exercise your following privacy rights by contacting us via contact information in the Contact Us in accordance with the applicable law as well as subject to certain limitations at law, including but limited to:
• Right to know: You may have the right to know what personal information we have collected about you, including the categories of sources from which the personal information is collected, the business or commercial purpose for collecting or sharing personal information, information about third parties to whom we share the personal information, and the specific pieces of personal information we have collected about you.
• Right to Access: You may have the right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
• Right to Delete: You may have the right to request that we delete personal information we maintain about you.
• Right to Correct: You may have the right to request that we correct inaccurate personal information we maintain about you.
• Right to Take Your Data with You / to Request A Copy of Your Data: You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to Opt-out Sales of Your Data. You have the right to direct us not to sell your personal information to third parties. This allows you to exercise control over who has access to your data and how it's used. When you exercise this right, we will cease selling your information upon receiving your request, subject to certain exceptions permitted by applicable privacy laws.
• Right to Opt-out Targeted Advertising or Profiling. You may have the right to opt-out targeted advertising (as defined under applicable privacy law) or profiling (as defined under applicable privacy law) if we process your personal data for such use
You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.
You have the right to appeal any decision we have made about your request by following the instructions in the communication you receive from us notifying you of our decision.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.
11.Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.
12.Contact Us
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at support@suunto.com or contact us at 351 E International Airport Rd, Anchorage, AK, 99518, US.
13.Jurisdiction-Specific Terms
a)Information for California Users
Consumers residing in California are afforded certain additional rights with respect to their personal information under the California Consumer Privacy Act or (“CCPA”) and the “Shine the Light” Law. If you are a California resident, this section applies to you.
i.Our collection and use of personal information (“Notice at Collection”)
As described above, we have disclosed the information about our collection, use and disclosures of your personal information in the “How We Collect and Use Your Personal Information” and “How We Share Your Information” of this Privacy Policy. As required by certain state laws, we use extra tables below (served as “Notice at Collection”) to explain this same information, including the categories of personal information we collect (and have collected over the preceding 12 months), types of recipients to which we disclose such information, and the ways we use each category of information.
As described above in “Security and Retention of Your Information” of this Privacy Policy, we retain personal information for as long as necessary to provide the purporses as set out under How We Collect and Use Your Personal Information section, subject to any legal obligations to further retain your information, for purposes of legal claims or investigations, or as set out in this Privacy Policy. We are required by law to keep some types of information for certain periods of time (e.g. statute of limitations). If your personal information is no longer necessary for the legal or business purposes for which it is processed, we will generally destroy or anonymize that information.
Processing of Sensitive Personal Information
We only use or disclose (if applicable) sensitive personal information for purposes set forth in applicable laws thus do not process requests to limit use and disclosure of sensitive personal information.
“Do Not Track” Signals
In addition, under California law, operators of online services are required to disclose how they respond to “do not track” signals or other similar mechanisms that provide consumers the ability to exercise choice regarding the collection of personal information of a consumer over time and across third party online services, to the extent the operator engages in that collection. At this time, we do not respond to “do not track” signals. And we do not knowingly permit third parties to collect personal information about an individual’s online activities over time and across different online services.
Exercising your consumer rights:
If you are a California resident, you have the right to request, as applicable:
· To know your personal information the business has collected about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom the business discloses personal information, and the specific pieces of personal information the business has collected about you;
· To correct your personal information (for example, if it is inaccurate or incomplete);
· To delete your personal information; and
· To opt out of the sales or “sharing” (as defined under CCPA) of your personal information.
More details on how to make these requests are in the “Your Rights” section above. You can also email us directly at the email address in Section Contact Us to submit a request, or designate an authorized agent to submit a request on your behalf. We may ask for additional information to verify the authenticity or your request or a request submitted by an authorized agent. We will not discriminate against you if you exercise your rights under the CCPA.
Notice of Right to Opt-out of Sale/Sharing
You have the right, at any time to direct a business that sells or “shares” personal information about you to third parties not to sell/share your personal information. This is the right to opt-out of sale/sharing. The meaning of “sell” and “sharing” under the CCPA is broadly defined and can include sharing your information for any economic benefit.
To the extent that any such third party is not considered a service provider or contractor under CCPA or CCPA is interpreted in a way that any action of Suunto is a “sale” or “sharing”, and to the extent that you wish us not to sell or share such information, please submit your request using the methods listed below.
To submit a “Do Not Sell or Share My Personal Information” request call: +1 833 844 1170 (USA);
To contact us directly at the email address in Section Contact Us to submit a request;
Or submit a request through our online chat form:
- Note, in the Product Field please type in “Unknown Product/Suunto App Service”
- In the Type your message… type, “Do Not Sell or Share My Personal Information”
Shing The Light Law
For consumers residing in California, we do not share your personal data with third parties for those third parties’ direct marketing purposes.
