Last Updated: August 27, 2026
Suunto USA, Inc. (hereinafter referred to as “Suunto/SUUNTO” and/or “We/Us/Our/Ours”) operates the Suunto US Site us.suunto.com (hereinafter referred to as the “Services” or the “Site”) in order to provide a well-curated e-commerce experience . In this Privacy Policy, any individuals (whether a visitor, a customer, a user) whose information has been collected by us are referred to as “you/your”. This Privacy Policy describes how your personal information is processed by us during the use of our services.
Before accessing the Services, please read this Privacy Policy carefully. If you do not agree to this Privacy Policy, please stop accessing the Services.
To jump to a specific section of this Privacy Policy, please click on the subtitles listed below:
Definitions of Key Terms
Personal Information/Data: Information/Data that is identifiable or can be reasonably related to a natural person, excluding the anonymized information/data.
Personal Information/Data Processing: Activities including the collection, storage, use, processing, transmission, provision, public disclosure, deletion and other operations of personal information/data.
Sensitive Personal Information (SPI)/Data: A subset of personal information/data that, once leaked or illegally used, may easily lead to infringement of the personal dignity or endanger the safety of individuals and property, including information/data such as biometrics, religious beliefs, specific identities, medical and health conditions, financial accounts, etc.
Minors’ Personal Information/Data: Information/Data relating to individuals below the age of the majority.
Service Provider(s): The 3rd parties contracted to provide service(s) on our behalf.
Sale: The exchange of personal information for monetary or other valuable consideration to a 3rd-party.
Sharing: The process of making the data resources available to 3rd parties.
What Personal Information We Collect and How We Use Personal Information
To provide the Services, we collect personal information, including its inferences drawn, for a few clear purposes, sourced from you. The categories and data that we process varies depending on the specific scenarios and necessities. The following describes the personal information we have collected in the past 12 months.
| Category | Data | SPI? | Sources | Purposes |
|---|---|---|---|---|
| Identifiers | Account Information Email Address (verified) Username Profile Image |
No | Directly collected from you once you have submitted it during the interaction with the Services | To enable you to sign up and/or log in the Services |
| Identifiers | Device Information Device Type Operating System (OS) Browser |
No | Automatically collected from your online activities on the Site | To maintain the smooth operations and analyze the performance of the website |
| Identifiers | Connection Information Network Status IP Address |
No | Automatically collected from your online activities on the Site | To maintain the smooth operations and analyze the performance of the website |
| Online Activities | Browsing Behaviors Inferred Preferences Cookies |
No | Automatically collected from your online activities on the Site | To customize your experience with the Site |
| Commercial Information | Purchase Order ID Time of Actions Order Status Product Name/Variant Model Specifications Reception Name Contact Address Additional Notes Payment Price Delivery Costs Fee Amount Transaction (handled by PCI-DSS compliant processors; we do not access your full credit card number or CVV code) Delivery Carriers Delivery Status After Sales Return/Exchange/Refund/Repair Reasons Warranty Supporting Materials (optional) Progress |
No | Directly collected from you once you have submitted it during the interaction with the Services | To track and manage the orders placed |
| Commercial Information | Customer Services Text Message File(s) (optional) |
No | Directly collected from you once you have submitted it during the interaction with the Services | To resolve your inquiries |
How We Share or Disclose Personal Information
We may share or disclose your personal information with 3rd parties only when necessary, and only for purposes listed in this Privacy Policy.
We share or disclose your personal information with the following types of 3rd parties:
Our Affiliates: To ensure the normal implementation of the relevant functions of the Services, provide you with more high-quality, efficient services and improve the user experience in general.
Service Providers and Contractors: We may share personal information to our service providers and contractors who facilitate us to achieve:
System Building and Cloud Storage
Customer Support
Order Placement and Management
Payment
Data Analytics
Logistics
Maintenance
These service providers and contractors are required to use the information only for the purposes described in this Privacy Policy; maintain appropriate security measures; and not further sell or share your personal information unless you are presented with explicit notice and an opt-out choice.
Third-Parties: Our website incorporates 3rd-party plugins and embedded scripts that may collect personal information directly from your browsers and/or devices. You may also be directed to 3rd-party sites run by them for provision of certain products or services. These 3rd-party partners operate independently, and the personal information shared with them is subject to their Privacy Policies, so we suggest referring to their pages for clarification. We do not sell your personal information for monetary consideration.
Some of these 3rd parties may use the personal information shared with them for their own purposes, including cross-context behavioral advertising, which may constitute "sharing" under applicable state privacy laws. You have the right to opt out of such sharing, and please check the "Your Rights" section for guidance.
We share your personal information neither with data brokers for their commercial uses nor with business partners for their own direct marketing.
We do not use automated decision-making technology (ADMT) that produces legal or similarly significant effects concerning you.
Legal and Regulatory Bodies: To prevent, investigate and/or report fraud, terrorism, misrepresentation, security incidents or crime, in accordance with applicable laws; and to assist competent authorities in investigation, legal process or litigation, or any other regulatory procedures as necessary.
Professional Advisors: When permitted or required by applicable laws or regulations, we may also disclose personal information to external professional advisors as necessary to serve our legitimate interests.
Acquirers: We may disclose personal information with acquirers or prospects and the entrusted professionals to support their Mergers and Acquisitions (M&A) if our assets are acquired by or sold.
Cookies and Similar Tracking Technologies
Our websites adopt cookies and similar tracking technologies, such as web beacons, pixels, and local storage, that are essentials for smooth running. A cookie is a small text file stored on your devices when visiting our websites. These kind of tracking technologies save your preferences, record your online activities, and enable comprehensive analysis of your behavior patterns.
You can edit cookies’ settings as browsers usually allow you to view, select or remove cookies for specific purposes on the pop-up banner. We classify the cookies deployed into Strictly Necessary, Functional, Performance, and Targeting. Please noted that disabling certain types of cookies may affect the functionality of the Services. For non-essential cookies, such as analytics and advertising, we obtain your affirmative opt-in before placing them. You could withdraw your consent at any time through our Privacy Preference Center on the Site.
To learn more about cookies and similar tracking technologies used by us, please refer to our Cookie Policy.
Marketing & Communication Preferences
We may send you promotional emails, and you may opt out of these communications at any time by unsubscribing to our email marketing. Once you have opted out, you may no longer receive marketing updates from us, including but not limited to offers, sales, etc. But we may still send you emails related to your accounts and orders.
Under the California Shine the Light Law, we do not share your personal information with 3rd parties for their direct marketing.
Minors’ Data
In compliance with the Children's Online Privacy Protection Act (COPPA), the Services are not intended to be used by individuals below the age of 13, and we do not knowingly collect any personal information from underage groups. If you are a parent or legal guardian, who believe we have collected personal information from your kid(s), please email dataprotection@suunto.com to make request(s) for deletion.
Security and Retention of Personal Information
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, loss, misuse, or alteration. While we are committed to maintaining robust security practices, you should not use insured channels to communicate sensitive or confidential information to us.
In the unlikely event of a data breach affecting your personal information, we will comply with all applicable state and federal data breach notification laws, by notifying affected individuals and regulatory authorities as required.
Within the permission of applicable laws and regulations, we retain personal information for as long as reasonably necessary to fulfill the purposes declared at the point of collection, unless you decide to opt out of specific data processing and make request to erase your data already collected by us. We rely on Shopify to run the Site, thus the retention period of your personal data generated from your intereaction with the Services depends on Shopify. Please refer to Shopify's Privacy Policy for more details. For instance, information related to pre-sales, sales and after-sales is kept for two [2] years since the termination of the store's subscription to comply with certain legal obligations or to handle warranty claims and potential disputes.
Once the personal information is no longer needed, we will completely remove it from our database or anonymize it to the extent that it is unable to be recovered.
Your Rights
The following rights apply to residents of states with comprehensive privacy laws, including but not limited to California, Virginia, Colorado, Connecticut, Utah, Texas, and other applicable jurisdictions. The specific rights available to you may vary depending on your state of residence.
Right to Know/Access: You can request to know and/or access your personal information held by us.
Right to Delete: You can request to delete your personal information held by us.
Right to Correct: You can request to correct your personal information held by us.
Right of Portability: You can request a copy of your personal information held by us and transfer it to a 3rd party per request.
Right to Withdraw Consent: You can request to withdraw consent granted for specific data processing.
Right to Object: You can request to object to certain data processing for specific purposes.
Right to Restrict/Suspend Processing: You can request to restrict or suspend certain data processing.
Right to Opt Out of Sale or Sharing: You can direct us not to sell or share your personal information, including for cross-context behavioral advertising.
You could exercise the opt-out by clicking the link of "Do Not Sell or Share My Personal Information" (DNSS) on the footer of the webpage.
We also honor the Global Privacy Control (GPC) browser signal. If your browser or device is configured to send a GPC signal, it will be treated as a valid opt-out request.
Right to Limit Use of Sensitive Personal Information: You can direct us to limit the use of your sensitive personal information.
Right to Non-Discrimination: We will not deny your requests, or provide a different quality level of services for exercising your rights.
Right to Lodge Complaints: You can lodge complaints with data protection authority or supervisory body in the applicable jurisdiction once the conciliation cannot be achieved. We recommend consulting with us first before you take any formal steps.
Right to Designate a Representative: You can designate a legal representative or agent to exercise your rights on your behalf.
To designate an authorized agent, you must provide us with written authorization signed by you, and the agent must verify their own identity with us.
We may require additional verification from you directly before acting on the agent's request.
If you would like to exercise your rights listed above, you can make requests via the email dataprotection@suunto.com or raise a live chat with our customer support team on the website us.suunto.com.
Before processing any requests, you need to pass the identity verification by providing information required. We will acknowledge your request within ten [10] business days and respond substantively within forty-five [45] calendar days of receipt. If your request will take longer to process, we may extend the response period by up to forty-five [45] additional days and will notify you of the extension in advance.
International Transfers
We might transfer, store and process personal information in countries outside the United States. The cross-border data transfers only happen to fulfill the strictly necessary purposes outlined in this Privacy Policy, while we do not usually transfer personal information overseas for purposes that could reasonably be fulfilled within the US. We stick to data minimization principle to data that has to be transferred internationally and periodically review our relevant practices.
Your rights under applicable US state laws and regulations extend to personal information that we process overseas. When you submit requests, we will apply them to all copies of your data within our global systems.
Countries outside the US may have data protection laws that differ from those in your jurisdiction. Regardless of where your information is processed, we maintain the same level of protection described in this Privacy Policy and require our overseas partners to do the same through contractual and technical safeguards.
To protect your personal information during international transfers, we rely on:
Standard Contractual Clauses (SCCs) approved by the European Commission for transfers to our affiliates and/or service providers in the EEA;
intra-group data transfer agreements that incorporate privacy protection equivalent to those under applicable US state privacy laws;
contractual obligations imposed on all 3rd-party service providers.
We regularly review these mechanisms in light of regulatory and judicial developments.
Contact Us
Should you have any inquiries about our data activities, please reach out via email dataprotection@suunto.com or a live chat with our customer support team on the website us.suunto.com.
Privacy Policy Updates
We review and refresh this Privacy Policy at least on an annual basis to ensure it accurately reflects our data practices and complies with applicable laws and regulations. We will notify you in advance via the email and post the latest version on the Privacy Policy page of the website.
