Effective Date: [April 10, 2025]
1. INTRODUCTION
This Cookies Policy (“Policy”) explains how Suunto USA, Inc. (“we, ” “us, ” or “our”) uses cookies and similar tracking technologies when you visit our website us.suunto.com (the “Site”).
2. WHAT ARE COOKIES?
Cookies are small text files placed on your device when you visit a website. They enable the Site to recognize your device, store preferences, and collect information about your interactions. We also use similar technologies such as web beacons, pixels, and scripts (collectively, “Cookies”).
3. TYPES OF COOKIES WE USE
3.1 ESSENTIAL COOKIES
These cookies are essential in order to help you to move around on the website and use basic functions (e.g. shopping basket). These cookies are required to enable core site functionality.
3.2 PERFORMANCE COOKIES
Performance cookies collect information how visitors use the website in anonymous and aggregated form. They are used to analyze and improve how the site works.
Our website employs Google Analytics, a web analytics tool, to analyze user engagement and optimize the user experience. Google Analytics utilizes first-party cookies to collect data regarding website usage patterns. This data is aggregated and used to generate reports that provide insights into website trends without identifying individual users. These reports inform our efforts to improve the quality and effectiveness of our service. Further information regarding Google Tag Manager can be found here, and additional details about Google Analytics are available here.
You can opt out of Google Analytics without affecting how you visit our site. More information on opting out of being tracked by Google Analytics across all websites you use can be found here.
3.3 FUNCTIONALITY COOKIES
Functionality cookies allow the site to remember choices made by you (e.g. user name, language or the territorial region) and thus they provide more personal features. They can be used to provide services you have asked e.g. watching a video.
3.4 ADVERTISING COOKIES
These, typically third party cookies, are used to deliver ads more relevant to you. They will also limit the number of times you see a particular ad as well as they measure the effectiveness of the ad campaigns. They remember your device’s visit in the site and help to understand shopping behaviors and thus to improve our site and provide ads and offers of interest. Further, they enable you to like or recommend us on social media (such as Facebook, Twitter, Instagram, Pinterest) and help you to rate and review our products.
Third parties may share their advertising cookies with several sites and they may enable us and/or third parties to recognize those sites visited. Advertising cookies enable the provision of relevant ads in our and third party sites based on the data obtained from those third party cookies. Third party advertising cookies and services, used by us, include Google Ads, Meta Ads.
Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts.
4. MANAGING YOUR COOKIE PREFERENCES
You can change your browser settings to delete or prevent certain cookies from being stored on your computer or mobile device. The ‘help’ section in your browser should provide information on how to manage the cookie settings in the browser. However, it should
If you want to accept only cookies by us but not the cookies from third parties, you can typically (depending on your browser) select from your browser settings "Block third-party cookies”.
Please note, to ensure that your personal information is not shared/sold, you should delete your cookies from your browser and decline giving your consent via our our cookies preference center ( here ).
You may control Cookies through the following methods:
- Browser Settings: Adjust your browser to block or delete Cookies. For instructions, visit:
- Internet Explorer: https://support.microsoft.com/help/17442/windows-internet-explorer-delete-manage-cookies
- Google Chrome: http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647
- Mozilla Firefox: http://support.mozilla.com/en-US/kb/Cookies
- Safari: http://support.apple.com/kb/PH5042
- Opera: https://www.opera.com/help/tutorials/security/privacy/
- Adobe (flash cookies): http://www.adobe.com/privacy/policies/flash-player.html
For other browsers, please check the support website for your browser.
- Instructions by Google how to opt-out from targeted marketing: https://support.google.com/ads/answer/2662922?hl=en
- Instructions by Facebook for ads settings: https://m.facebook.com/ads/settings
- Third-Party Opt-Out Tools:
- Digital Advertising Alliance (DAA): optout.aboutads.info
- Network Advertising Initiative (NAI): optout.networkadvertising.org
- Do Not Sell or Share My Personal Information
You may opt out of the “sale” or “sharing” of personal data by clicking: Do Not Sell/Share My Personal Information.
