Last Updated: 14/07/2026
This Cookie Policy explains how Suunto USA, Inc. (“we”, “us”, or “our”) uses cookies and similar tracking technologies when you visit our website <us.suunto.com> (the Site). This policy is part of our Privacy Policy and is designed to help your understand what tracking technologies we use, why we use them, and how to control your preferences.
To jump to a specific section of this Cookie Policy, please click on the subtitles listed below:
COOKIES
Cookies are small text files that are placed on your devices (such as computer, laptop, tablet, or mobile) when visiting a website. They are widely used to make websites work more efficiently by recognizing your devices, remembering your preferences, and recording your interactions. In addition to cookies, we may use other tracking technologies such as web beacons (also known as pixels) and scripts. Cookies may either be placed by the site operation as the first-party, or provided by another party, such as search engines, business partners, or advertising network as the third-party. Session cookies expire when you close the browser tab or windows, while persistent cookies remain for some time.
Please refer to Cookiepedia <https://cookiepedia.co.uk/> to learn more about cookies.
COOKIES’ TYPES
We classify the cookies and tracking technologies on our Site into four [4] categories. Please check our cookie banner for detailed cookie lists.
Essential/Strictly Necessary Cookies
These cookies are essential and should not be disabled for the website. They are used solely for technical purposes, such as maintaing your login session, remembering your privacy choices of consent, or ensuring site security. While you can configure your browser to block or alert you about these cookies, doing so may restrict the functions of certain parts of the site.
Functional Cookies
These cookies enable enhanced and personalized features on the site. They remember actions you have taken, such as the settings of languages and regions, details filled in during the process of registration or order placement.
Performance/Analytics Cookies
These cookies enable us to measure site traffic and monitor the web experience. They tell us which pages are most and least frequented and how you navigate through the site. These cookies collect aggregated data that helps us continually improve the site's performance.
Targeting/Marketing/Advertising Cookies
These cookies may be set on our site by our advertising partners to understand your interests and deliver relevant ads across other sites. If you choose not to allow these cookies, you will be exposed to less targeted marketing.
PERSONAL INFORMATION COLLECTED VIA COOKIES
The cookies and tracking technologies on our Site may collect the following categories of personal information:
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Identifiers: Cookie IDs, IP Addresses, Device IDs
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Internet or Network Activities: Browsing History, Search History, Interaction with the Site
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Geolocation Data: General Location Derived from IP Address
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Commercial Information: Product Viewed, Items Added to Cart, Purchase History
COOKIES' USE
We use cookies for the following purposes:
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To maintain the site's functionality and optimize viewing experience;
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To analyze the performance of the site based on aggregated data;
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To remember visitors' preferences;
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To monitor web activities for security reasons and conduct risk control
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To measure the effectiveness of the digital marketing.
We also adopt some third-party services whose cookies are placed on our site to provide specific capabilities.
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SERVICE PROVIDER
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CAPABILITIES
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CloudFlare
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Security
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Firework
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Video Player
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Forter
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Fraud Prevention
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Global-E
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Online Payment
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Google Analytics
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Digital Analytics
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Hextom
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E-Commerce Functionality
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impact.com/Impact Radius
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Marketing & Advertising
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Klaviyo
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Marketing & Advertising
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Marfeel
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Performance Measurement
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Meta/Facebook
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Marketing & Advertising
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Microsoft Clarity
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Behavior Analytics
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Mixpanel
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Performance Measurement
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OneTrust
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Cookie Management
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Pardot
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Marketing & Advertising
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Shopify
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Site Building
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TikTok
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Marketing & Advertising
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Vimeo
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Video Player
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SALE AND SHARING OF PERSONAL INFORMATION
We do not sell personal information for monetary consideration.
We share personal information collected through tracking technologies provided by 3rd-party partners for cross-context behavioral advertising. This may constitute "sharing" under the CCPA/CPRA.
You have the right to opt out of the sharing of your personal information for cross-context behavioral advertising.
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Click "Do Not Sell or Share My Personal Information" in the Site's footer
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Enable the Global Privacy Control (GPC) signal in your browser - we honor GPC as a valid opt-out request and will confirm when your request has been processed
MANAGEMENT OF COOKIE PREFERENCES
Via the Cookie Settings
Please click the floating icon on the page to enter the Privacy Preference Center and adjust choices already made for non-essential cookie categories at any time.
Via the Browsers' Settings
You can manage their cookie preferences via the browsers’ settings. For instance,
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Google Chrome: Settings - Privacy and Security - Third-Party Cookies
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Apple Safari: Preferences - Privacy - Manage Website Data
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Mozilla FireFox: Settings - Privacy & Security - Browsing Data
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Microsoft Edge: Settings - Privacy, Search, and Services - Cookies
Please note that disabling certain cookies may affect the functionality of the Site.
CHANGES TO COOKIE POLICY
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. We encourage your to review this policy periodically.
CONTACT US
If your have any questions about this Cookie Policy, please contact <dataprotection@suunto.com>.
